I ran this project and account for its initial year.

I was fully responsible for organising the yearly content calendar, mapping out the main marketing campaigns and organising pre and post-production with the digital team.

Other responsibilities included copywriting, creating and posting content, spotting new trends on social, running metrics and quarterly social reports and meeting weekly with the Sliabh Liag Distillers Marketing Manager to align on all things social.

The account saw a +5k following increase and a 68% engagement increase.